Case study

How Versus Shop uses Vidjet to localize product videos across PDPs

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7.5

Avg videos played per viewer

7.8%

Conversion rate on videos:

Get to know our customer

About the brand

Versus Pro Shop is a Montreal-based skateboard and action sports retailer with over a decade of experience on Shopify. While rooted in a brick-and-mortar store, they serve a wide North American audience through their online storefront, offering a curated selection of gear, apparel, and accessories for action sports enthusiasts.
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Why do they use Vidjet?

Point #1

A mini studio inside the shop

Versus Pro Shop built a simple in-house setup to record product videos directly from their store. Team members film short, informative clips highlighting bestsellers and new arrivals. These videos are then shared on social media and embedded on product pages—keeping content fresh, authentic, and relevant.
Image showing the stores studio
Point #2

Fully localized video experiences

Serving both English and French-speaking audiences, Versus Pro Shop makes sure every piece of on-site content—text, visuals, and videos—is localized. Each product page displays videos that match the language selected by the visitor, ensuring a more intuitive and personalized shopping experience.
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Point #3

Organized video management with language tags

All videos are uploaded to Vidjet’s library via the back office, where they’re labelled by language and product type. Once imported, the team tags products directly to the right videos, keeping everything organized and easy to manage—even with a growing video library.
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Point #4

Quick publishing, no code required

With everything in place, the marketing team simply clicks “publish to widget.” In just a few minutes per month, localized videos appear across all the right product pages using the story widget—no developers or custom coding needed.
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Five stars icon
Our online store operates in both French and English, so it's crucial for us to find apps with localization features. Vidjet allows us to tag videos by language and display them to the appropriate visitors, based on their browsing language. Additionally, the tool is user-friendly, and customer service has been proactive in onboarding us and suggesting videos to publish.
Cody Lacroix
Sales and Marketing

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