Case study

How GEMME keeps up with weekly video drops

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34%

Visitors exposed to videos

6.7

Avg. videos played per viewer

Get to know our customer

About the brand

Gemme Les Bijoux is a French e-commerce brand specializing in second-hand and vintage jewellery. They curate and resell unique pieces—from antique diamond rings to vintage gold necklaces—each one authenticated and showcased with care. Their commitment to transparency, sustainability, and craftsmanship makes them a trusted destination for jewellery lovers seeking elegance with history.
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Why do they use Vidjet?

Point #1

New product videos every few days

Gemme Les Bijoux adds dozens of unique jewellery pieces each week. To showcase them, the team records short try-on videos every 2–3 days, recreating the in-store experience online. All videos are stored in a shared Google Drive for easy access and organization.
Image showing Gemme x Vidjet Google Drive Set up
Point #2

Seamless integration with Google Drive and WooCommerce

Thanks to Vidjet’s Google Drive integration, the team can quickly tag videos to the right products. The platform syncs with their WooCommerce feed twice daily, updating new or sold items automatically—all managed from one simple dashboard, with no manual edits needed.
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Point #3

Generic videos to boost context and engagement

Alongside product-specific videos, each PDP also features a second, reusable clip—like a brand intro or shipping info. These are bulk published across pages and placed after the main video to enhance the brand story, boost engagement, and increase time on page.
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Point #4

High video volume without slowing down the site

Despite having many videos per page, Gemme Les Bijoux benefits from Vidjet’s lightweight widget. Videos load in just 83 milliseconds—faster than most chat widgets. Even with up to 90 videos, site speed stays fast thanks to smart loading and optimized hosting.
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Five stars icon
As second-hand jewelry sellers, we frequently add new items and create videos for them. Vidjet automates the import of products and videos, allowing us to easily link them in our account. The videos then automatically appear on the relevant pages. The support team is highly responsive. Highly recommended!
Founders image
Amélie Genevès
Digital Strategy

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