How to create engaging videos for your website

On each occasion that you shop from a brand for the first time, follow this guide to make the right choice

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• Start by going through the brand’s reviews on their website/Google or any other UGC
• Screen through their social media channels, and learn more.
• Try to find those videos, that showcase the product if different lights of action.

And we are starting to see more and more shoppers look through UGC videos, to help them decide what products to buy.

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Todays GenZ shoppers need the satisfaction of knowing exactly what they are purchasing and is it really going to be worth the cost. This is why videos are building a sense of trust amongst users and boosting sales significantly.

In 2025, gone is the misconception that video marketing requires cost intensive resources. In today's world, e-commerce brands like yours have the ability to leverage low-cost solutions to reach global audiences with the help of video.

Join us as this article explores how you can leverage this to its maximum:

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Why video marketing for e-commerce websites is good

The reason you are here is that you want to know is it really worth spending your budget on using videos for your marketing efforts. See it this way, if you are seeking a long term strategy, then including video in your strategy is a must.

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This is because:

• Build visibility in new markets: One of the biggest advantages to video advertising, on social media and your website, is that you have the ability to build a brand following in local and international audiences with the help of modern day tools, AI Avatars, and AI localisation.
• Boost your sales performance: No longer is it necessary to use a static image to run advertisements. These traditional advertisements are overkill and unable to capture the attention of the modern day audiences. With the help of user-generated content, you have the ability to let your buyers be the face of your brand. By the people for themselves,
• Boost your conversion rates: Embedding videos onto your website, has the ability to promote engagements and conversions significantly. This means that your target audience will spend more time on your website and increase impulsive purchases, as buyers have a clear idea of what they are buying and can purchase the item without having to leave the page.

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These are only a few means through which you can win with video. Here are a few steps that you can to put together a budget friendly strategy:

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The end-to-end video production workflow for e-commerce brands

It is understood that local stores and SMEs are often bootstrapped and can lack the freedom to spend on high quality video market. But in reality, CRO can be optimised with just a laptop and a mobile phone.

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This is how you can get to making e-commerce videos:

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Step 1: Have a plan

Before you get going to think about investing in equipment, you need to create a story a plot, identify the end result of publishing a video. In order to promote your website traffic and brand awareness, you need to identify what a successful campaign would look like.

This can be broken down into a few simple sub-tasks. As a brand, you need to identify:

1. What are the pain points of your niche?
2. What solutions exist within the market?
3. What is the core motivation?
4. Do they have any further preferences?

In a traditional world, individuals used social listening tools, to get a better idea of the environment, though today you have AI tools, and tech stacks that allow you to monitor and make insight driven decisions to find what your customers really desire.

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Step 2: Script and storyboard

The next key step in your video creation process is writing the script and sketching out a storyboard. This is where your ideas really begin to take shape, and where you begin imagining how the final video will look and feel.

Here are three simple but powerful tips to guide you while scripting:

1. Tell a story, don’t sell. People don’t want to be sold to, they want to connect. Instead of pushing your product, focus on building a narrative your buyers can relate to. Think about their biggest challenges or how your product fits into their everyday lives. A great example? Brands like Eczema Honey that let real users tell the story.

2. Speak your customers language. Make sure the tone and style of your script match the people you're trying to reach. Gen Z slang won’t work if your buyers are mostly Gen X or Boomers. Know who you're talking to, and write the way they talk.

3. Use visual and audio cues. Your script isn’t just about words. It’s the right time to note down how you want things to look and sound, whether that’s background music, sound effects, transitions, or visual touches that help bring the video to life.

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Step 3: Video setup

Now that you’ve got your script and storyboard ready, it’s time to set the stage for filming. This is where many e-commerce brands start to stress, thinking they need fancy lights, high-end cameras, and a big budget.

The truth? You can pull off an aesthetic video with a simple, budget-friendly setup. Here’s all you really need:

• Soft, natural lighting, near a window, works wonders.
• A clean, plain background, ideally in your brand’s colours.
• A tripod or even a DIY stand, to keep your phone steady.
• A mic or a solid audio source, if you're recording voice or sound.

You can easily get creative within one setup, try different angles or compositions to keep things fresh. Once you’ve got everything in place, run a few test shots to make sure the lighting seems good and the audio is clear.

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Step 4: Start to make your website work

The most hands-on part of the process is editing your video to bring your vision to life. This is where you turn raw footage into a polished, conversion-ready final product. And if you're seeking to drive sales, this is also the perfect time to layer in shoppable elements that make your videos and pages interactive and action-driven.

Here are a few smart tips to level up your video with shoppable features:

Tag products directly in the video Let viewers shop as they watch by tagging products right on screen. Link each item so it’s easy to tap, learn more, or add to cart, no requirements for viewers to leave the video.

Add clickable CTAs Place clear, compelling calls to action throughout the video. Whether it's “Shop Now,” “Learn More,” or “Get This Look,” CTAs help navigate your buyers to the next journey point.

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Highlight product benefits visually Use short pop-ups or hover-over icons to point out key features, price drops, or limited-time offers. These cues can grow engagement and help people make quicker buying decisions.

Stay on-brand with visuals use your brand colors, fonts, and logo throughout the video to keep everything visually aligned. This creates recognition and trust, especially when paired with shoppable actions.

Make it mobile-friendly Since many shoppers will watch on their phones, make sure all shoppable elements are clearly visible, easy to tap, and don’t crowd the screen.

Include captions and localized subtitles Adding text not only makes your video more accessible, but also helps global shoppers engage with the content, especially if you're linking to region-specific product pages.

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Create a video for e-commerce to increase engagement

So what are you waiting for? Get the ball rolling.

All you really require is your creativity and what your CRO grow significantly. Take note of the framework in this guide, and build your low budget high converting strategy today.