European apps to embed video widgets on e‑commerce sites

With the demand of customers shifting day by day with the AI and consumer entertainment industries growing, videos help people see products better and feel more confident before they buy. Adding video widgets to your store can also keep visitors on your site longer and increase sales. This article lists European apps that make it simple to add these widgets.

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Join Stories

Join Stories focuses on Web Stories and floating widgets that allow for placing the embed code anywhere on your website. They offer story formats you can place on your site that open on click and don’t clutter the page. It’s mobile-first and boosts engagement using simple code.

Top features:

• sticky Web Stories that open when clicked
• formats like bubble, card, iframe, sticky for flexible placement
• dashboard with views, completion rate, engagement stats

👉 They’re especially useful for mobile-heavy traffic since the design mimics social media stories. The tool can be tailored to brand colors and styles, making it blend naturally with your site. Setup is lightweight, so it won’t affect load speed.

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PlayShorts

PlayShorts creates shoppable videos fast. You tag products inside video and customers click to buy. Visitors tend to stay longer and make more purchases.

Top features:

• one-click product tagging to make videos shoppable
• quick setup (3 min) and works on any platform
• analytics showing conversion boost (+40 %), revenue rise (+15 %), ROI x10

👉 Their drag-and-drop editor makes it simple for non-technical teams. You can also run A/B tests to see which videos perform best. The company provides case studies showing significant revenue lifts across fashion and beauty brands.

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Pimster: Lightweight video content widgets

Pimster lets you add shopping links inside videos. You place the widget where it fits your site. They’re newer so blog content might be limited, but check their site for updates.

Top features (based on overview):

• tag products in videos
• embed video widgets on pages
• tracking capabilities likely included

👉 Because it’s a newer app, updates are frequent and the roadmap is growing quickly. They seem to be focused on lightweight integration for Shopify and WooCommerce users. Early adopters note it’s easy to use but still evolving in terms of advanced analytics.

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Flowbox

Flowbox centers on user-generated content (UGC) and social videos. You can embed galleries or shoppable video widgets from real customers. It builds trust by showing actual users.

Top features:

• embed UGC galleries as video widgets
• tag products within social videos
• show real customer content to build authenticity

👉 Flowbox has partnerships with many big European retailers, making it a tested solution at scale. The platform also moderates and curates UGC automatically, saving teams manual effort. It’s designed to help build stronger community-driven branding.

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Onlive Site: Live video widgets

Onlive Site offers live shopping and shoppable video widgets. Brands host live or recorded streams with product links and engagement tools.

Top features:

• live streaming with clickable product overlays
• video widgets that let viewers shop in real time
• two-way engagement during live events

👉 Viewers can ask questions during streams, making it a direct sales and support channel. It’s suited for fashion, beauty, and tech launches where live demos matter. You can save streams and keep them embedded as evergreen shoppable videos afterward.

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Smartzer

Smartzer adds clickable hotspots to any video so viewers can shop directly from it. It integrates with major e-commerce platforms and comes with handy analytics.

Top features:

• shoppable hotspots with add-to-cart options
• product carousel overlays and shop-the-look pop-ups
• replay screens with clickable product summaries Results: brands using Smartzer report up to 4× higher conversions

👉 It’s widely used by fashion and luxury brands to create interactive lookbooks. The analytics dashboard shows exactly which products were clicked the most. Smartzer also integrates smoothly with Shopify, Magento, and custom setups.

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StorifyMe

Storify creates video story widgets you embed on your site. It helps brands deliver mobile-friendly stories and drive deeper engagement.

Top features:

• Instagram-style story format for products or brand content
• embed code for easy placement on website
• clickable links within story videos Performance note: interactive stories can boost conversions by ~25%, web traffic ~21%, and leads ~18%

👉 It’s ideal for brands targeting younger, mobile-first audiences. You can personalize stories with animations, stickers, and brand themes. The platform also supports multi-language story formats for global campaigns.

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Bambuser: Engaging live shopping experiences

Bambuser focuses on live shopping and shoppable video experiences. It works for both live and pre-recorded videos and lets viewers shop without leaving the video.

Top features:

• live shopping with chat, likes, add-to-cart direct from video
• archived video content still drives sales after broadcast
• social media streaming and multilingual support

Results: average engagement rate ~24%, conversion ~12.4%, session times ~13 mins

👉 Many enterprise retailers use Bambuser for large-scale campaigns. Its reporting suite shows detailed engagement metrics per stream. The platform also supports co-hosting, allowing influencers or brand ambassadors to join live events.

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Vidjet: Shoppable videos that increase CRO

Vidjet a French brand, helps you integrate shoppable video widgets across your website, without slowing it down. You can import social videos, tag products, and track performance.

Top features:

• bulk embed videos across pages via one click (scale friendly)
• tag products, feature coupons or CTAs, and customize widgets
• real-time analytics; case reports show +26% conversions, 20× ROI, 4× time on website

👉 The tool emphasizes website speed, with lazy-loading so videos don’t affect performance. It’s popular among DTC brands that want scalable video placement. Vidjet also integrates with Shopify App Store, Magento and more making installation seamless.

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