Why AI UGC Videos Are Booming for Meta Ads

AI is changing how ads are made by brands. Marketers no longer need full production teams to create content. With new AI tools, you can generate images, edit video, and build ad creatives in minutes. This is why user-generated-style videos, or UGC videos, made with AI are becoming common in Meta Ads, Google Ads, TikTok, and YouTube.

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Honest testing of the new AI agent feature for businesses

I wanted to test one of the new AI platforms myself. The tool I tried was Affogato.ai, which has an AI agent feature built to create short video ads. My goal was simple: test if this agent could help me build real UGC-style ads for my e-commerce product, a lip balm. Here’s the full process and what I learned.

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Connecting, setup and exploration

The first step was to open the AI agent. It started with a tutorial that explained the basics and gave examples of how other users had worked with the tool. I liked this part because it helped me see what the platform could do before i started my own work.

Then I created a product image. I asked ChatGPT to generate a lip balm image for my store. Once I had the image, I uploaded it into the Affogato agent. The task I gave the agent was clear: create a TikTok-style ad showing a real person using the lip balm.

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Inspiration and idea development

Before creating the ad, I explored examples. The platform shared ideas from Affogato and other users. This step was important because it gave me a sense of how to shape my campaign.

Once I had a concept, the tool opened a chat interface. It looked similar to ChatGPT. This part let me define the strategy and plan. I could write my own text to describe how I wanted the ad to look, what kind of audience I was targeting, and the creative direction.

This made it easy to build the base of my ad creatives. I could move fast, test new ideas, and create ads without needing a big team.

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Scene rendering and editing

After setting up the concept, the agent started building assets. First, it created still images. These images later turned into short video ads.

A useful feature was the option to edit the scenes. I could delete images, refine them, or ask the agent to generate better ones. This gave me control while still saving time. Many AI ad platforms go off track, but here the workflow stayed aligned with what I wanted.

It cost me about 35 credits to reach this point. That means I used a small part of the plan for rendering.

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Generating final tailored videos

The next step was turning the static content into real video ads. I clicked “generate” and the tool created seven short videos in about 10 minutes. This cost another 35 credits.

I didn’t spend much time fine-tuning. I mostly kept the scenes as the agent suggested. Even so, the results were solid. For context, producing seven videos like this with a studio or agency would take days, if not weeks. Here, the process was done in under 15 minutes.

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Review of the final videos

Here’s how I rated each video:

• Video 1: 3/10 – The product is not directly visible.
• Video 2: 3/10 – Same as above.
• Video 3: 7/10 – Showed a hand holding the lip balm, but no face.
• Video 4: 8/10 – The product looked too large, but it was shown clearly.
• Video 5: 9/10 – Very realistic and strong product focus.
• Video 6: 10/10 – The best one. Looked real and matched my vision.
• Video 7: 6/10 – Hand with product against a plain background, simple but effective.

About the two first scenes, I later understood that they play a crucial role in developing the storyline, highlighting the character’s dilemma—chapped lips—and her quest for a solution, such as discovering lip balm in her bag. Affogato AI was instrumental in crafting a natural and engaging narrative for the ad, making these scenes purposeful and impactful, even without direct product placement.

Overall, the main issue was product size. Some videos showed the lip balm too big in a person’s hand. I think this happened because I didn’t give the agent clear text instructions about size.

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Observations and final thoughts

Overall, I was impressed. The AI agent created seven usable ads in just 15 minutes. This speed is a huge advantage for brands that are looking to get creative with minimal efforts. A small brand or agency could create ads at scale, test them on Facebook Ads or Instagram Ads, and quickly find what works.

The biggest benefit is speed and cost. Instead of paying for models, video teams, and editing software, you can use AI to create video ads in real time. You can build campaigns, test formats, and optimize ad performance without waiting days.

But the tool is not perfect. You still need to plan, give clear inputs, and test variations. AI can create content, but marketing teams still need to guide the process. It’s like working with a team member who moves fast but needs direction.

This makes AI tools useful for:

• Brands that want to save time.
• Agencies that need to create ads for many clients.
• Brands that need a free or low-cost way to test ideas before scaling.
• Marketers who want to include AI in their strategy and workflow.

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Why AI UGC ads work for Meta and Google

Meta, Google, TikTok, and YouTube are all platforms driven by ad performance. UGC-style ads perform well because they feel natural and personal. Customers prefer ads that look like real people made them. AI now makes it possible to generate this type of content fast.

A marketer can create ads, launch them, and learn from the data. The insights can guide future campaigns. This cycle of create, test, and improve used to take weeks. Now it can happen in a single day.

AI also makes it easy to try different formats and audiences. You can generate multiple ad creatives, optimize ad text, and adjust your strategy. With real-time results from all your ads, you can decide what to scale.

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The Bigger Question: Will all tools have Agents?

This test left me with one big question. Will all AI content-generation tools move toward an agent-style interface?

The agent format makes sense. It combines AI generation with a workflow that feels like working with a teammate. You give inputs, the agent creates assets, you edit, and then you launch. It’s fast, easy, and ensures that the ad creation process stays on track.

For now, Affogato is one platform showing how this model works. But given how quickly AI platforms are evolving, it seems likely that more platforms like OpenAI, HubSpot, and others will build similar agent-driven features.

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Conclusion

AI UGC videos are booming because they save time, reduce cost, and create ads that feel personal. Facebook Ads, Google Ads, and other socials benefit from these formats because audiences engage more with natural content.

My test with Affogato’s AI agent showed both the strengths and the limits. You can generate video ads fast, test campaigns, and optimize results. But you still need to guide the agent with clear instructions.

As more AI tools start offering agent interfaces, marketers will have powerful options to create ads, test them, and improve campaigns. It is not perfect, but it is fast, flexible, and practical. For many businesses, that is exactly what they need.

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