Top Video Types for Beauty, Cosmetics & Personal Care Brands - Vidjet

Find inspiration for your brand with these best-performing short videos.

Start using short videos on your website

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Five video-shopping use cases for online stores in Beauty, Cosmetics & Personal Care.

Do you want to start using short videos on your social medias to drive traffic to your website and acquire more customers? Do you want to reuse these videos on your store to increase engagement and convert visitors into buyers?

Well, you’re in the right place. Our team selected the best use cases for cosmetics, beauty, and personal-care online stores.Whether your new at this, or already creates short videos for your brand, you should have these use cases on your store.

Maybe talk about reusing/repurposing from social networks to website?

  1. Routines and Tutorials
  2. Product discovery
  3. Customer testimonials and Unboxing(?)
  4. Transactional videos (welcome, thank-you, etc)

1. Routines & Tutorials

Goal: to boost conversion rate on PDPs (product pages)

Placement: on product pages, category pages, blog pages

Format: floating bubble, also know as sticky video-bubble.

Watch a tutorial.

Format: floating bubble, also know as sticky video-bubble.

Watch a tutorial.

Format: floating bubble, also know as sticky video-bubble.

Watch a tutorial.