Best European video tools to make and share short videos for e-commerce

Short videos allow for people notice your website. They explain ideas fast. They can also enable you to sell more.

Many companies in Europe make tools for short videos. Some use AI to make videos for you. Some let you edit in your browser. Some make videos interactive so people can shop while watching.

Most tools have free plans. You can try them without paying. This makes them useful for small and large businesses.

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VIDJET – Shoppable video player from France

VIDJET enables people buy products from inside a video. They click an item in the video to see details, add it to the cart, and pay without leaving the video.

This is useful for online stores. People can shop while they watch. It makes the process fast.

VIDJET works with many video formats. You can change the design so it looks like your brand. It also shows you data like views, clicks, and sales. This enables you to see which videos work and has no impact on site speed.

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Synthesia – AI avatar video maker

Synthesia makes videos using AI presenters. You write the script. You choose the presenter. The tool makes the video.

The avatars speak and move naturally. The tool works in more than 60 languages.

It is useful for training videos, product demos, and presentations. You can try it for free. Paid plans allow you to make longer and more custom videos.

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VEED – Browser video editor

This tool lets you edit videos online. You aren't required to install anything.

It has tools for adding subtitles, removing backgrounds, and fixing audio. It’s good for turning long videos into short clips.

You can work with other people on the same video. The free plan has basic tools. Paid plans have more features like AI avatars and higher quality exports. You can also publish videos straight to social media. One key benefit of VEED, is that it allows you to, localise content with one click allowing you to create videos for international audiences.

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InVideo – Template video maker

InVideo has many ready-made pre-sets. You pick one, add your text and media, and the tool makes the video.

AI can suggest templates, music, and images. It enables you to keep your videos consistent across different campaigns.

You can work with others on the same project. The free plan adds a watermark to your videos. Paid plans remove it and give you more templates and stock footage.

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Runway ML – AI video creator for advanced projects

Runway ML is for people who want more advanced visual tools. It can turn static content to dynamic with different styles. It can implement special effects.

It uses a credit system. Each feature uses a different number of credits. You get some free credits when you sign up. For regular work you require a paid plan.

Runway ML is a great for creative projects like ads, music videos, or experimental films.

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How to choose the right tool

First, decide what you require.

• If you run an online store and want people to shop inside the video, use VIDJET.
• If you want advanced effects, use Runway ML.
• If you need simple editing, use VEED or InVideo.

You can also use more than one tool. For example, make a video with AI tools, edit it in VEED or use their AI features, and use VIDJET to make it shoppable.

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Why these tools?

These tools save time. They also make it easier to create great videos without expensive gear.

Free plans let you test before you pay. Paid plans give you better quality, more pre-sets, and more control over branding.

Video marketing is moving toward interactive and AI content. Shoppable videos and AI avatars are becoming more common. These features help keep people engaged.

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Start making short videos

Short videos are one of the best ways to explain your product or idea. They are quick to watch and easy to share.

You can start small. Pick one tool. Use the free version. See if it works for your needs.

If it makes it any better, you can pay for a plan with more features. Over time, you can mix tools to get better results.

Using these European tools can help you make clear, useful videos. They can help you reach more people and make your website more engaging.