How to Embed Videos onto Your Shopify Product Page?
1. Embed YouTube
To begin with, we will go over a few steps on how to embed a YouTube Video on your Shopify product page.
For the first step, you will have to go to YouTube and find the perfect video for you to add to your page.
After you have located the exact video, there will be a share icon and once you select that, there will be an option to embed the video. This is where you have to take the YouTube video's iFrame code.
Once you have copied the code, make your way to your Shopify product page and access the HTML of the page. Over here, you will need to paste the YouTube embed code and save it.
After this, you are done and all you need to do is to view your product page to ensure everything is running fine and the video is displayed the way you want it to be.
2. Vimeo iframes
Vimeo's iframes actually are pretty similar to YouTube’s embedding method. Let's have a look at how we go about it.
The first thing you have to do here is go to Vimeo's settings page. On the top right-hand side, there will be a blue button with an embed code.
After clicking on that button, you will get three options where you can select between the fixed and responsive codes, as well as manually customise your embed code.
Your next step will be to share the code by clicking on the share icon. Once you do that, you will see that the embed code appears in the light box. If you need to make any final edits or go over the code before you share it, you can do so. Should you end up making edits, remember to copy the embed code after you have done so.
The next thing you need, just like YouTube, is to log in to your Shopify admin panel and make your way to the product page.
You will need to access the HTML code of your Shopify product page and then paste the Vimeo iframes embed code here. Make sure you save it, and then you have successfully added your video to your Shopify product page.
3. Shopify Video Embedding Features
Now, as for Shopify's native embedding features, the first thing you need to do is upload your video on your files page. You can access this from your Shopify admin tool by clicking on settings and choosing the file option.
In this option, click Upload files and then pick the video you would like to upload. After you do this, copy the URL of the video that’s on the bottom right of the page and store it somewhere separate as you will need it later. In your next step, you will need to add HTML content to your product with the rich text editor.
Basically, in this step, you will click the button that says show “HTML”, in order to view the HTML code for the product description inside the rich text editor.
Then, remember the code that we said we would need for later? You will add this code to the HTML.
Lastly, you will need to save it and now your video should be displayed on your product page.
Vidjet is a software Ecommerce business that has made it simple for other Ecommerce businesses to integrate videos on their websites.
They manage this by offering eight options, 4 being code-free solutions, which means anyone can use their services because no prior knowledge of coding is required.
So, for the four options that require code, Vidjet has devised a unique approach by having already completed the coding for you.
How exactly does it work? If you want to use one of their embed video options, simply copy and paste the pre-existing code that they give. But that's not all; Vidjet allows users to tag things in videos, which is a new trend that we're seeing on TikTok. (insert image here). Finally, you may add widgets to your videos to make them more immersive and interesting, which will keep your clients engaged throughout the video.
Now that you have edited your video, copy the pre-existing code provided by Vidjet and make your way to the Shopify Product page after you log in. Once you are over there, access the HTML URL, paste the code in, and then save it. Your video should be displayed how you would like it to be, but make sure to preview it before and to confirm that there are no issues.
The tool we will analyse to see how we can embed videos onto your Shopify product page is VideoWise. The steps are very similar to Vimeo and even YouTube, so let's start going over them. VideoWise was also the first Shopify App proposing some bulk-embedding options, to streamline the process of embeddings videos at scale. Vidjet does offer the same functionality now.
First things first, log into your VideoWise account. After this, find what video you think suits your Shopify product page the best. The next step for you to do is to click on the video setting options, where you will be able to find the embed code.
After you copy this code, make your way back and log in to the Shopify admin panel. Then, open up your product page, access the HTML code, and paste the VideoWise code. Finally, save your changes and see how the video appears on your product page.
The Benefits of Embedding Videos to Your Shopify Product Page
1. Increase Conversion Rates
When you embed videos on Shopify, the amount of engagement you start to receive is unreal! The use of interactive videos increases the chances of your viewers being more immersed.
So, how does this end up boosting conversions? Well, with the help of Ecommerce businesses like Vidjet, you can add CTA links as well as widgets. This is relevant because it is what ultimately gives the viewer an enhanced experience on your site.
But that's not it, the clickable links plugged into the videos, for example, can direct you to check out and pay. This makes the checkout process for the product you were viewing feel seamless and stress-free.
2. Make Your Store Stand Out
Embedding videos on your Shopify store will get the attention of a lot of traffic. This happens because firstly, if you have videos explaining how your Shopify store runs, customers love it. They would much rather hear someone explain it rather than read instructions about it.
Secondly, not a lot of eCommerce businesses add videos to their Shopify page, this will, thereby, make your page stand out from your competitors.
3. Boost your SEO Ranking
Adding videos to your Shopify store will be extremely advantageous for your SEO strategy.
When you start to add videos, the first thing that you will notice is that there will be an increase in time spent on your page. This is due to the highly engaging videos, hence search engines will take this as the green light. Moreover, the more time spent on your website, the further improvement it will bring to your SEO.
Another factor that helps boost SEO strategy is when the Shopify online store has a very easy user interface. The reason for this is that, by adding videos you will be able to visually demonstrate and effectively communicate vital information to your audience. This is likely to keep your traffic more engaged and reduce the bounce rate as well.
So, with fewer people leaving your website and in return spending even more time on it, your conversion can increase. Overall, this means that with positive user experiences, more time spent on your Shopify site and your bounce rate declining, all of these factors will eventually boost your SEO.
As a last note, you want to make sure your videos don’t negatively affect site speed. Vidjet or VideoWise are the right tools for that.
4. Improve Product Understanding
Embedding informative videos on Shopify, is a great way to clear up any questions or doubt a potential consumer may have about a product or service. The purpose of this is to give clarity and if a business sees that they have a frequently asked question about a particular product they can record themselves explaining and answering in more detail.
These videos will give the consumer the complete scope of the product and will help mitigate any doubts they had before.
What Type of Videos Should You Embed
So now that you know how to add videos to your Shopify store, let's have a look at what type of videos we should start embedding.
1. Interactive Shoppable Videos
Interactive shoppable videos are some of the best videos to add to your Shopify. These videos have CTAs that can help you convert traffic into clients, or even benefit you, since they can be utilised as a guidance tool for oncoming traffic.
Not only this, but this type of format lets your consumers explore the products showcased in the video and make purchases directly within the video player. As a result, it is vital that you add them to your Shopify product page. These videos will provide your clientele with a seamless shopping and checkout experience.
Overall, shoppable interactive videos are an exciting development in the world of digitalized shopping. These videos, which combine entertainment with commerce, provide an engaging and dynamic way for businesses to demonstrate their products. They also, allow consumers to make purchases effortlessly within the video experience.
2. Short Yet Engaging Videos
When we put videos on our Shopify product page, we need to ensure that they are short and engaging. People do not have the patience to sit down and watch a long video, the length of the video has them immediately disinterested. So, you can avoid this issue by adding short videos.
However, short videos aren't the only thing that will get the job done, you have to make these videos highly captivating. The reason you need to do this is that videos will not only keep the average viewing time high, but they will also reduce your bounce rate.
Lastly, ensuring that potential consumers can view these videos from their mobile phones is crucial. Everyone consumes so much online content through their smartphones, therefore, formatting these videos for mobile viewing is essential. In general, adding short compelling videos are an effective tool for capturing attention, conveying a message, and driving interaction. Adding videos can effectively interact with the audience in a fast-paced digital age by focusing on appealing visuals, concise content, and optimising for mobile watching.
3. Use Relevant CTAs in Your Videos
As we briefly mentioned under interactive video shopping, CTAs are a great multipurpose tool. It is multipurpose because you can add different types of CTAs with different purposes. For example, I can add a link on my video, that enables and encourages my traffic to buy the product showcased.
Call-to-actions are the driving tool in the Ecommerce industry, we have seen multiple businesses trying to implement this in their videos as it is a great way of driving conversions now.
4. Offer Multiple Videos for One Product
When you are shopping for a product, you try to see as much of it before you want to make a purchase. This is because consumers like us want complete clarity before making a purchase. In most case scenarios, these are images that showcase one product, so imagine if you have multiple videos to showcase a single product.
This will benefit you in two ways, the first one being that customers will get a complete understanding of the product, hence helping them with their decision-making process.
Secondly, it will save you time and money that you will need to otherwise spend on customer service.
Overall, multiple videos showing a product make the purchase process more fun and simple. What’s more is, with the application of these videos, customers will clear all doubts and help customers make a more well-informed decision.
5. Use a Captivating Thumbnail
Thumbnails are a critical feature that clients see. They are very important because if they are not captivating, your traffic will not be enticed to click on your video. If you have a fun thumbnail that's very intriguing to see, it will drastically increase your click-through rate.
So make sure you put a good amount of effort into making a thumbnail, otherwise, all your efforts in creating your video may be wasted.
6. Analyse the Data from the videos
Yes, I know this may not be a video type, but it was too significant to the topic for us not to cover it.
After you have posted a few videos for a while, it is essential to analyse all the data you are receiving.
Vidjet is an eCommerce businesses that gives you real-time data on your videos. You should not feel stressed if some of your videos are not doing as well as you expected them to. Think of it as a learning experience that will help you see in what area you need improvements. This step is really essential and a lot of businesses just skip out on it, but if you do it correctly, it will save you time and capital.
Add Videos To Shopify: What Video Content Should You Go For?
1. User Generated Content (UGC)
User-generated content is any type of content that is shared or posted on social media. It can be in the form of pictures, posts, stories, videos, or even audio.
One important point about UGC is that it is never made by a business, rather it is made by customers who have used the products or services of the business. Fellow customers post about their experiences, thereby, creating a very transparent and authentic image for a business.
This is a great tool to use when you are trying to build a relationship with future customers. If you want to dive deeper into UGC and how to create it, head this way!
2. Customer Reviews
Customer reviews are UGC in the form of a video. These reviews consist of your customers giving an in-depth description about the products that they received from your business. It is really critical that you ask for their permission should you want to add their video review to your Shopify page. It’s a great way of showing potential customers that existing customers have used your service and are satisfied with it. Not only this, but think of doing this as a form of free marketing for your band.
Moreover, going online and filling out a thorough text review covering every single issue was an old trend. Despite the fact that this is still happening today, we are a more visual generation. As a result, now we are seeing more video product reviews. The best aspect of this is that they all are credible, and I am certain that none of these are a scam since they are coming from users or previous users.
3. Product Tutorials
Product tutorials are videos in which you will see an expert, influencer, or even a user showing their audience how a product works. Due to TikTok, these types of videos have become quite popular, especially in the cosmetics industry. It is highly likely that you will come across a video of someone showing you how to apply makeup products with a detailed explanation.
Now, with the use of CTA's like ‘buy now’, you can click on them and directly purchase the product from the video. This makes product tutorials, a very effective tool when trying to increase sales and boost conversions.
4. Unboxing Videos
These type of videos are one of my favourite, but first, what are they? Unboxing videos capture the process of unpacking packages you’ve received, but on camera. People seem to love watching others record themselves unboxing packages and showing the content inside to their viewers.
Unboxing videos are widely famous, to the point where the most viewed unboxing video has 80 million views. This is just proof of how powerful this video format is.
When you view an unboxing video, and you see the person slowly open up the package, it builds anticipation and excitement. Viewers even tend to feel satisfied once they have seen the product, even though it’s someone else showing it to them online.
This type of video format is really popular in the tech industry. Every time a new phone is released, you will see YouTube flooded with unboxing videos. Since there is so much attraction to these videos, people are making a living out of it. Just imagine the engagement levels you can bring to your Shopify page if you have this type of content about your product or service.
5. Informative Content
Informative content or informative videos are those that you can utilise to help clarify things to your online traffic. Putting this type of content on your Shopify product page will benefit you by providing additional information to potential clients that are looking to convert. As a result, potential clients will be able to make a better informed decision. Given the fact that video demonstrations are more of an effective form of communication, this will lead to complete product understanding.
Moreover, the Information that you would find on a FAQ page is made into an informative video. Due to this, another benefit you actually receive from this video is lesser queries, so you will not need to focus too much on customer support. With one form of video, you are freeing up more time by focusing less on customer support and focusing more other on important tasks at hand.
6. Transactional Videos
Last but not least are transactional videos. These come in two forms of videos, welcome videos and thank you videos. Welcome videos are used when a new potential client clicks on your website, in these videos you typically introduce your company, its background, and what you do.
This is a really critical part because if you do this correctly it will keep your traffic on your page longer. Then we have thank-you videos, these are videos that you can send to your customer after they have placed an order.
The point of this type of video is to show your gratitude by saying thank you for shopping, for example. However, the main purpose of these videos is to humanise the customer journey.
Frequently Asked Questions (FAQ)
1. Shopify Embed Video?
Yes, you can embed videos on your Shopify page. Shopify provides a built-in feature that allows you to easily add videos to your product descriptions, blog posts, or other sections of your website.
This enables you to enhance your content with visual elements and engage your customers through video content. Simply upload your video to a video hosting platform like YouTube or Vimeo, copy the video's embed code, and paste it into the Shopify editor where you want the video to appear.
2. Shopify Video Embed Code?
To embed a video on your Shopify page, upload your video to a hosting platform like YouTube or Vimeo.
Copy the provided embed code and paste it into the HTML or the content editor of your desired page or the section in the Shopify admin.
Save the changes and preview the page to ensure the video displays correctly.
3. How to Embed a Video in Shopify?
To embed a video on Shopify using third-party plugins, follow these general steps:
- Choose a video embedding plugin from the Shopify App Store, such as Vidjet or VideoWise.
- Install this plugin and follow the instructions provided by the plugin developer.
- Configure the plugin settings according to your preferences, such as video size, autoplay, or customizations.
- Upload your video to a video hosting platform like YouTube.
- Access the plugin settings and provide the necessary details, such as the video URL or embed code.
- Select the place on your Shopify page where you want the video to appear, such as the product page or homepage sections.
- Keep the changes, and the plugin will add the video on your Shopify page based on the specified settings.
It is important to note that this is just a general outline, and I am sure each plug in has its own instructions that you will need to go through.