Best video types for brands in Beauty, Cosmetics & Personal Care

Find inspiration for your brand with these best-performing short videos.
Real examples, from real customers.

3 examples of shoppable videos for cosmetics and beauty brands

Five Video-Shopping Use Cases To Boost conversions and time spent on site

Are you getting traffic but low conversion rates? Are you looking for new CRO strategies?
We got you. Short videos are a powerful way to turn visitors into buyers.

At Vidjet, we’ve curated the best use cases for beauty, cosmetics, and personal-care online stores.
Whether you’re new at creating short videos for your brand or you’ve already started, these tips and use cases can help you improve your online presence.

From showcasing new products to demonstrating how-to tutorials, incorporating short videos into your marketing strategy can help you stand out from the competition. In addition, you can quickly increase sales and engagement by reusing your existing videos (ex: on social medias), or recording new ones.

Ready to take your beauty and cosmetics online store to the next level? Check out our top tips and use cases to start creating short videos today.

Here is the list:
1. Routines and tutorials
2. Product discovery
3. Customer testimonials and unboxing
4. Transactional videos (welcome, thank-you, info on shipping, etc.)
5. Homepage video (background video banner, presentation of the brand, etc.)

1. Routines & Tutorials

Goal: to boost conversion rate on PDPs (product pages)

Placement: on product pages, category pages, blog pages

Format: stories (also known as web stories), a discrete way to boost sales

Watch a tutorial.

Format: embedded video, an elegant alternative to YouTube or Vimeo

Watch a tutorial.

Format: floating bubble, also known as sticky video-bubble

Watch a tutorial.

Format: in-gallery video, for website builders not proposing this feature

Watch a tutorial.

2. Product Discovery

Goal: to drive traffic to PDPs (product pages), and increase time on site

Placement: on homepage, category pages, blog pages, product pages

Format: video carousel, proposing a TikTok-like immersive experience

Watch a tutorial.

Format: floating bubble first, and video-carousel after

Watch a tutorial.

3. Customer Testimonials & Unboxing

Goal: to increase trust using social proof from customers and UGC

Placement: on homepage, product pages, and customer-review pages

Format: carousel inline. A video-carousel made for optimized mobile renders.

Watch a tutorial.

Format: floating bubble, also known as sticky video-bubble

Watch a tutorial.

4. Transactional videos
(welcome, thank-you, quick update)

Goal: humanize your customer journey with short videos, and delight visitors!

Placement: on order-confirmation page, homepage, return & shipping pages, etc.

Format: floating bubble, also known as sticky video-bubble

Watch a tutorial.

5. Homepage Video
(banner, presentation, etc.)

Goal: delight visitors with a beautiful video-player

Placement: on homepage, or other general pages

Format: embedded video, an elegant alternative to YouTube or Vimeo

Watch a tutorial.

Discover more

Ready to get started?