Transform Your Product Images into Dynamic Videos with AI Technology

Create AI-Generated Try-On Videos: A new visual trend

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With Artificial Intelligence tools and agents entering the realm of almost any digital industry, we are starting to see more and more e-commerce fashion brands that are bringing to use AI-tools to generate AI-curated content to showcase their products in a unique light. With the help of these AI driven creation tools, these videos are able to give visitors the ability to better understand and grasp the feel and look of these products.

Now, as an online brand, you can create try-on videos of about 6–10 seconds by turning still images into animated content. These videos are often incorporated into look books used on social media and embedded within the image galleries of product pages on websites.

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The challenges and solutions of AI video creation

Now, we know that a majority of AI models tend to struggle when it comes to create both an accurate and realistic product render in a video format from scratch. This is important to note, as in order to feature accurate and more realistic renders, these models need, and brands must provide these models with at least two images that showcase the different attributes of their given product.

For example, a t-shirt video should display its shape on the body, textures, and details. The AI image to video should be about 10 seconds long and include different sequences, such as a model walking with the product, a zoom-in on the texture, and the model turning around.

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Cost-effectiveness of AI-generated videos

Generating short videos from product images is a game changer for clothing and shoe brands. It helps them to lower production costs by more than 50%. For instance, instead of paying 70 euros for one product try-on video, brands can pay 25 euros for a similar AI-generated video.

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Getting started with creating videos

To get started, brands need to ensure their product image shootings provide enough images to see the product worn on real people and to capture the product textures. By finding the right AI tool and agency, they can send these images and receive video renders later on.

If you do not have product images, consider using these to not only create video, but to create AI images, that can further be repurposed into videos.

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Three image-to-videos AI tools you can use on Shopify to create videos

If you're on Shopify, here are 3 apps that enable merchants to do that:

1. https://apps.shopify.com/vudio-reels-ai-catalogs
2. https://apps.shopify.com/bunu
3. https://apps.shopify.com/vidify

Bonus Tip: Monitor Shopify apps to find, newly released video editing platforms for your product videos to prevent remaining outdated.

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Enhancing the omnichannel experience with AI video

These videos are not just effective when placed on your website, they have an influential role when it comes to offering a consistent as well as engaging cross channel experience. Now, once you have a high-quality try-on video you can start to repurpose this content for everything from email campaigns to Instagram Reels, TikTok ads, and even paid social campaigns.

This approach not only gives you the opportunity to strengthen your brands' story telling but allows for your targeted audiences to identify and interact with your products across different channels.

If you are a brand that is focused on the direct-to-consumer fashion space that is already using short form content, and looping it to create anticipation prior to a product launch, keep in mind that these AI videos have the ability to be tailored into different, audiences as well as regions, in a consistent manner while contributing to a stronger sense of metrics and on-page time.

When you do this correctly, and integrate your AI video content on PDP's and across the customer journey, you can improve both your brand conversion rates and recall. But, remember that the key to this is in using these AI clips as a core marketing asset, and not just a fancy visual.

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Internalizing AI video production: A word of caution

Brands considering internalizing AI video production should be cautious. AI does not perform magic, and video accuracy is not always 100%. AI models often produce hallucinations, resulting in videos that do not look natural. This can negatively impact clients if the videos appear too AI-generated. Some editing will be required to trim incorrect parts, assemble different videos, or remove glitches. A well-trained AI model and substantial video editing are necessary.

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Creating impactful website conversions

Using short videos on a website to better feature products has a proven direct impact on conversions. People expect to see products clearly before committing to buy them, and videos are perfect for this purpose. Tools like Vidjet allow brands to make videos shoppable by tagging products, adding variants, and including add-to-cart CTAs.

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Conclusion: embracing AI-generated videos for social media marketing

As you explore more and more tools and use cases for AI videos, as a brand that is selling clothing or shoes online with access to already created high-quality images, it could finally be time for you to consider featuring your static content, into dynamic and short form product videos. This can then be embedded on your pages and across socials to improving the shopping journey while making it more engaging and interactive.

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