Enhancing Online Brand Engagement with Shoppable Videos: Competitors Analysis

As we witness firsthand the e-commerce world be taken over by shoppable videos, we understand the importance of having a shoppable video strategy as a part of your marketing arsenal. Shoppable videos as we know it are game changer as they are able to help your brand not only boost their real time engagement but at the same time boost your conversions.

One of the most powerful tools that seems to stand out is Vidjet, especially when it comes to those e-commerce stores that have an extensive product catalogue. Now the first question that comes to mind is how is it when compared to other players.

We chose these 7 tools because they are among the most well-known and trusted in the industry. Importantly, they do not affect site speed — their video infrastructure and streaming logic are optimized to ensure seamless playback without compromising page loading times.

Here’s how leading brands are integrating videos:

• Weekly live shopping sessions (like QVC for the digital age).
• Embedded product videos in galleries (replacing static images).
• Story-style carousels showcasing UGC (User-Generated Content).

Brands using video report higher dwell periods, lower bounce rates, and up to 3x more conversions than those relying solely on images.

Types of videos you need for your online business

Not all videos serve the same purpose. Here’s how top brands use them:

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1. Vidjet: A simple, scalable choice for E-Commerce

Pros:

• Intuitive interface: When it comes to this platform, no matter how many products you have, it is easy to use with effortless integrations.
• Advanced product sync: Has the ability to integrate automated rules for seamless handling of large catalogues.
• Detailed analytics: Provides actionable insights to optimize video performance.

Cons:

• No live-streaming: When put against its competitors, this tool lacks on the live-streaming abilities.

This tool is a must-have if you are an e-commerce store that is looking to prioritize simplicity, scalability, and efficient management of shoppable videos across a vast product range.

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2. Join Stories: Enterprise-grade offers at a premium

Pros:

• One of the benefits of this tool is that they are known for their customizable and beautiful widgets.
• They also offer an interesting and useful native mobile app integration.

Cons:

• High pricing: Starts at €300/month, making it less accessible for small businesses.
• Complex management: Challenging to handle large product volumes.

Choose Join Stories if: You have a native mobile app and need high-end widgets for a luxury or enterprise brand.

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3. Pimster: QR-Centric video landing content for pages

Pros:

• Mini-websites: Create dedicated video landing pages.
• AI video generation: Beta features for automated video creation.

Cons:

• Limited display rules: Struggles with large product catalogues.

If you are an e-commerce brand that in order to gain a competitive advantage within your market niche requires QR-based video distribution (e.g., tutorials on physical products) then using Pimster could be ideal.

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4. Videowise: The all-in-one video marketing suite for your company

Pros:

• Shopify Shop App integration.
• Live streaming & shoppable hotspots.
• Supports images and videos.

Cons:

• Expensive: Priced higher due to extensive features.

If you explicitly are looking for a tool that will enable you to live stream, while being feature rich, without worrying about your budget, then Videowise is definitely worth a shot!

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5. Tolstoy: Versatile video workflows beyond E-Commerce

Pros:

• AI-powered video creation (via "Buñu" app).
• Interactive video workflows (e.g., lead generation).

Cons:

• Cluttered interface: Hard to manage at scale.

It is important to keep in mind that if you are focuses on non-sales purposes be it surveys, education etc, through interactive videos, then Tolstoy is a good starting point.

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6. Reelup: Create product content recommendations embedded in videos

Pros:

• Smart product recommendations (upselling/cross-selling).
• Highly customizable.

Cons:

• Limited automation: Basic display rules.
• Shopify-only integration.

Each brand has their own individual priorities. As a brand, if you have a core organisational focus on upselling via video as your top priority, then have a look at Reelup.

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7. Bambuser: Targets custom website integrations for enterprises

Pros:

• Flexible API: Works with custom-built websites.

Cons:

• Poor UX: Overwhelming interface.
• Non-technical support.

Key Differences vs. Vidjet:

• Targets enterprises with complex tech stacks.
• Lacks Vidjet’s user-friendly design.

Some companies are much larger, and require a deeper integration. In the case that you are falling within this category, then Bambuser may be worth having a look at.

What does Vidjet provide: Uncover why 1000+ merchants use it

While competitors specialize in niche features (QR codes, live-streaming, or AI workflows), Vidjet dominates in three key areas:

1. Simplicity for Scaling

• Unlike Tolstoy’s cluttered UI or Join Stories’ steep learning curve, Vidjet lets merchants:
  • Auto-tag thousands of products in minutes.
  • Set rules to display videos based on inventory or customer behavior.

2. Focused on E-Commerce

• Tolstoy and Bambuser cater to diverse use cases (lead gen, custom sites), but Vidjet is built purely for online stores.

3. Cost-Effective Growth

• Videowise and Join Stories charge enterprise prices; Vidjet scales affordably for SMBs.

Ideal for: Brands that want a no-fuss, high-impact shoppable video solution.

Vidjet excels as the go-to solution for e-commerce stores seeking a simple, scalable, and analytics-driven shoppable video platform. While competitors offer niche features (like live-streaming or QR codes), Vidjet’s strength lies in its ease of use and robust product management—making it ideal for growing brands.

Ready to boost conversions with shoppable videos? Try Vidjet today and experience seamless integration tailored for your e-commerce needs!

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